marketing

2:03 pm by Brannan Atkinson

Channels are vital to delivering the content for your integrated marketing plan. We’ll show you how to build a strong channel plan.

marketing

8:12 am by Brannan Atkinson

In Part III or our series, we will being adding a new ingredient — content — to our integrated marketing plan. We’ll introduce a method to score your content much like we did with your target audiences in previous sections.

marketing

7:00 am by Brannan Atkinson

In Part II of our integrated marketing series, we discuss audience analysis and what you can learn from the CARVER scores and further segmentation.

marketing

10:27 am by Brannan Atkinson

This is the first part in our Integrated Marketing Plan series. We focus on how to prioritize target audiences more accurately with the CARVER scoring system.

marketing

10:26 am by Brannan Atkinson

Welcome to our series on building Integrated Marketing Plans. We’ll focus on important skills including audience prioritization, content development and channel management.