Marketing

Apr. 24 by Brannan Atkinson

In Part III or our series, we will being adding a new ingredient — content — to our integrated marketing plan. We’ll introduce a method to score your content much like we did with your target audiences in previous sections.

Public Relations

Apr. 11 by Amy Atkinson

We’re happy that Accreditation in Public Relations is celebrating its golden anniversary.

Marketing

Mar. 28 by Brannan Atkinson

In Part II of our integrated marketing series, we discuss audience analysis and what you can learn from the CARVER scores and further segmentation.

Marketing

Mar. 24 by Brannan Atkinson

This is the first part in our Integrated Marketing Plan series. We focus on how to prioritize target audiences more accurately with the CARVER scoring system.

Marketing

Mar. 24 by Brannan Atkinson

Welcome to our series on building Integrated Marketing Plans. We’ll focus on important skills including audience prioritization, content development and channel management.