Marketing

Aug. 20 by Brannan Atkinson

Context gives your content meaning. We discuss why context is important and how to create better connections with your readers.

Marketing

Aug. 4 by Brannan Atkinson

Landing pages can be beneficial to your public relations strategy. In this post, we go into the reasons why and offer some sample templates to consider.

Marketing

Jul. 29 by Brannan Atkinson

Content marketing and golf (yes, golf) have quite a bit in common. Really.

Marketing

Jul. 27 by Amy Atkinson

Founding Partner Amy A. Atkinson, APR, spoke the Association of Fundraising Professionals about marketing for nonprofits. Here is her presentation.

Marketing

Jul. 20 by Brannan Atkinson

Channels are vital to delivering the content for your integrated marketing plan. We’ll show you how to build a strong channel plan.